QLD Hub Lead
Dr Abi Badejo is a Social Innovator driven by a passion for Social Justice and love of complex problem-solving. Abi specialises in research, development and implementation of evidence-based social innovations that aim to tackle global problems such as human trafficking, gender inequality, child health and safety, and WASH. Abi has led several behavioural change projects funded by organisations including Diabetes Queensland, Queensland Health, Enhance Research, Primary Health Network, and UNICEF Malawi. She currently leads the research, design and delivery of a Community-based Social Marketing Program funded by the North Queensland Primary Health Network (NQPHN). Abi is also the Founder of Grace + Grit Social Enterprise, an organisation that connects human trafficking survivors and other vulnerable individuals with legitimate training and employment opportunities worldwide. Abi’s award-winning work has been published in national and international conference proceedings and peer-reviewed journals. She is also a Research Fellow and Sessional Lecturer in Marketing at Griffith University.