Viewpoint Vignettes: Social Marketing Theory and Practice

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Professor of Marketing at the University of the Sunshine Coast, Maria Raciti presents the Viewpoint Theory Fast Class. A series of short videos to introduce practitioners to social marketing. The full series of videos will be available for AASM members in the Videos section shortly.

Fast Class 1: An introduction to social marketing

Fast Class 2: Eight ways to influence behaviour

Fast Class 3: The processes and challenges of influencing behaviour

Available now in Member Resources.

Coming soon for AASM members:

Fast Class 4: Six questions to help you plan your social marketing intervention
Fast Class 5: Segmenting social marketing participants
Fast Class 6: Unintended consequences

Make sure you’re signed up to the AASM and follow us on X and LinkedIn for the next instalment of the Viewpoint Theory Fast Class.