Professor of Marketing at the University of the Sunshine Coast, Maria Raciti presents the Viewpoint Theory Fast Class. A series of short videos to introduce practitioners to social marketing. The full series of videos is available for AASM members in Videos.
Fast Class 1: An introduction to social marketing
Fast Class 2: Eight ways to influence behaviour View in Videos
Fast Class 3: The processes and challenges of influencing behaviour View in Videos
FastClass 4: Six questions to help you plan your social marketing intervention View in Videos
Fast Class 5: Segmenting social marketing participants View in Videos