Viewpoint Vignettes: Social Marketing Theory and Practice

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Professor of Marketing at the University of the Sunshine Coast, Maria Raciti presents the Viewpoint Theory Fast Class. A series of short videos to introduce practitioners to social marketing. The full series of videos is available for AASM members in Videos.

Fast Class 1: An introduction to social marketing

Fast Class 2: Eight ways to influence behaviour View in Videos

Fast Class 3: The processes and challenges of influencing behaviour View in Videos

Fast Class 4: Six questions to help you plan your social marketing intervention View in Videos

Fast Class 5: Segmenting social marketing participants View in Videos

Fast Class 6: Unintended consequences View in Videos

Interested in Social Marketing?

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