Call for Papers
2025 International Social Marketing Conference
Call for Papers
With a conference theme of Social Marketing in the Age of Disruption, we invite submissions from academics and practitioners for presentations on the following topics:
- Innovative social marketing campaigns and programs that have successfully leveraged emerging technologies
- Research findings on the effectiveness of social marketing strategies
- Ethical challenges and solutions related to the use of AI and other emerging technologies in social marketing
- New social marketing theories and frameworks that explain changing consumer behaviour
- Critique of current social marketing thinking and practice
- New evaluation frameworks for social marketing programs in a age of disruption
- The role of social marketing as a policy tool in a dynamic environment
- Future trends and opportunities in the field of social marketing in the age of disruption
We invite two types of papers for this conference: Academic Submissions, presenting original research (theoretical, empirical, methodological, literature reviews, or case studies) and Practitioner Case Studies. All papers submitted to the Conference will be subject to double blind review. The recommended structures for the two paper types are below.
Submitting your paper
To submit your paper, please go to https://easychair.org/conferences/?conf=ismc2025 and create an account. Then upload your submission by the deadline Monday 21 October 2024. Please note that that all paper presenters must pay the registration amount.
Academic Papers
Academic Papers should be:
2 Pages long (plus coversheet, references and any appendices)
Please download the template and use the structure provided, do not amend font size or margins as this will affect the compilation of the final conference proceedings. When submitting, you will need to upload two separate files.
Recommended structure:
File 1: Title page and author biographies
File 2: anonymised manuscript (no author names or organisations to be listed)
- Introduction/ Background
- Method – if empirical
- Results/ Findings
- Discussion/ Conclusion
- References
- Appendices (if relevant)
Practitioner Case Studies
The ISMC is not a traditional academic conference, and we welcome contributions from social marketing practitioners, Government staff, policymakers, and implementers of policy. Practitioner papers should focus on presenting the outcomes of a program or policy (case study format) and be 2 pages long (plus coversheet, references and any appendices)
Please download the template and use the structure provided, do not amend font size or margins as this will affect the compilation of the final conference proceedings.
Recommended structure:
Title page (including footnote with bio of authors/organisation description)
- Project Overview
- Background and Policy Context
- Case Study (use the 8 benchmarks of social marketing)
- Evaluation and Results
- Lessons learnt
- References
- Appendices