With a conference theme of Social Marketing in the Age of Disruption, we invite submissions from academics and practitioners for presentations on the following topics:
- Innovative social marketing campaigns and programs that have successfully leveraged emerging technologies
- Research findings on the effectiveness of social marketing strategies
- Ethical challenges and solutions related to the use of AI and other emerging technologies in social marketing
- New social marketing theories and frameworks that explain changing consumer behaviour
- Critique of current social marketing thinking and practice
- New evaluation frameworks for social marketing programs in a age of disruption
- The role of social marketing as a policy tool in a dynamic environment
- Future trends and opportunities in the field of social marketing in the age of disruption.
Call for Papers closed. Call for Posters due 10 February 2025.
We invite two types of papers for this conference: Academic Submissions, presenting original research (theoretical, empirical, methodological, literature reviews, or case studies) and Practitioner Case Studies. All papers submitted to the Conference will be subject to double blind review. The recommended structures for the two paper types are below.
Submitting your poster
To submit a poster proposal, please email a WORD document with the following information to ismc2025@canberra.edu.au – poster title, your name, organization and bio and one paragraph overview. All accepted posters will need to be printed on A3 by the author.
Submitting your paper
To submit your paper please send your submission via email to ismc2025@canberra.edu.au.
For academic submissions please email your abstract and your bio as two separate word document files (do not send as PDFs). For practitioner submissions please email your abstract including your bio as one word document file (do not send as a PDF).
Please note that attachments must not exceed a combined total of 20mb as anything larger will not get through to us. We will send you a confirmation email within 5 business days of submission, if you do not receive this please contact us on the conference email.
For enquiries contact us on ismc2025@canberra.edu.au.