International Social Marketing Conference 2025

We invite you to Canberra for the 2025 International Social Marketing Conference. In the bustling and innovative capital region, Canberra provides an ideal setting for a memorable and impactful conference setting. Hosted by Faculty of Business, Government and Law, University of Canberra.

Conference Theme – Social Marketing in the Age of Disruption

The field of social marketing is constantly evolving due to a number of disruptive forces; technological advancements, changing consumer behaviour, regulatory changes, shifting economic conditions, changing societal and cultural values. These disruptive forces can be described as volatile, uncertain, complex and ambiguous (VUCA) and represent both challenges and opportunities as they reshape the landscape of social marketing. By understanding and adapting to these factors, social marketers can develop effective strategies to drive positive behaviour change and achieve lasting impact.

The international Social Marketing (ISM) conference will address the multifaceted nature of social marketing in the age of disruption, exploring how to effectively influence behaviours within the ecosystem and promote social good in a rapidly changing world. Participants will learn about the latest trends, science, best practices, and challenges in the field, with a focus on harnessing the power of emerging technologies and innovative approaches to achieve lasting impact.

For enquiries contact us on ismc2025@canberra.edu.au.

Conference format

The conference will be offered in hybrid format with in-person and online tickets. There will be keynote sessions, panels, workshops and track sessions with peer-reviewed papers presented by academics and practitioners. The conference awards dinner will be held on the final night.

Who should attend

• Social marketing professionals
• Non-profit organizations
• Government agencies
• Public health practitioners
• Corporate social responsibility managers
• Academics and researchers

By bringing together experts from various fields, this conference will provide valuable insights and foster collaboration to address pressing social issues and promote positive behaviour change in the age of disruption.

Register Now

Sponsors

Welcome BBQ

The Welcome BBQ and registration on the first evening will be hosted at the University of Canberra. The welcome BBQ is being provided by the Belconnen Lions club who provide service and raise funds for many local community groups. We are pleased to support the Lions club in their important work serving Australians in need.

Conference Venues

There are two venues for the conference, University of Canberra and QT Hotel Canberra.

Tuesday 13^th May

• Pre-conference workshops – Building 11 level B University of Canberra, Allawoona Street, Bruce Campus
• Welcome BBQ – UCBarX University of Canberra – best drop down area is Telita Street, Bruce campus

Wednesday 14^th May – Thursday 15^th May

• QT Canberra is located at 1 London Circuit, Canberra City

Download instructions and maps for getting to the venues.

About University of Canberra

Dynamic and vibrant, the University of Canberra (UC) is embedded deep in the soul of Canberra, the Australian capital. Canberra is a place where ideas are born, creativity is explored, and opportunity is created.

The University of Canberra is focused on employability outcomes for graduates, and the Canberra Business School, who is hosting the conference, has been recognised as having best career outcomes for graduates. Notably for social marketers, the University of Canberra has been ranked in the top 5 Universities in the world for reducing inequities (THE Impact Rankins 2023). The University of Canberra has also ranked fifth in Australia in the worldwide Times Higher Education Young Universities Rankings (2023) and number one in the ACT for full time employment and social equity (GUG 2024).

About Canberra

We are excited to welcome you to Canberra for the International Social Marketing Conference (ISMC). We believe Canberra is an ideal city to host you in – the home of policy making and implementing! Stay on for a weekend while you’re here and enjoy the vibrant city. Check out Visit Canberra for more information about Canberra and to download guides to Canberra.

If you’re flying into Canberra, the airport is only a short distance from the city – usually about 12 minutes drive.