• Australian Association of Social Marketing

    Leading behaviour change & social good


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2025 International Social Marketing Conference

14 – 15 May 2025

Join us in Canberra for the 2025 ISMC, exploring “Social Marketing in the Age of Disruption”. Hosted by the University of Canberra Business School, this hybrid conference brings together experts to address pressing social issues and promote positive behaviour change.

13-15 May 2025 | QT Canberra

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AASM Annual General Meeting 2024

Members are invited to attend the Australian Association of Social Marketing’s 2024 AGM.

When: Thursday, 12 December 2024, 13:00-14:00 AEDT

Where: Online via Zoom

How: Register via Eventbrite to receive meeting link

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Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefits individuals and communities for the greater social good.

The Australian Association of Social Marketing is an independent, volunteer based organisation. It is the peak body representing social marketers in Australia and aims to provide support for social marketers throughout the country and act as a central resource for those engaged in, or interested in, social marketing practice and research.

Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.

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The peak body of social marketers in Australia.

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