Member Benefits
Members are given preferential rates and discounts to leading events and conferences such as the International Social Marketing Conference.
Free Resources
Members are given free access to the Journal of Social Marketing. The journal publishes rigorous research showcasing best practice and research in the field.
Upcoming Events
AASM holds regular local events which provides members with the opportunity to network with local and international academic and practising Social Marketers.
Welcome to the Australian Association of Social Marketing
ISMC Program and Proceedings
Join the AASM Management Committee
Meet Dr Tim Antric: A key member of the AASM Management Committee
Meet Dr Kim Feddema: A key member of the AASM Management Committee
2025 International Social Marketing Conference
14 – 15 May 2025
Join us in Canberra for the 2025 ISMC, exploring “Social Marketing in the Age of Disruption”. Hosted by the University of Canberra Business School, this hybrid conference brings together experts to address pressing social issues and promote positive behaviour change.
13-15 May 2025 | QT Canberra
Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefits individuals and communities for the greater social good.
The Australian Association of Social Marketing is an independent, volunteer based organisation. It is the peak body representing social marketers in Australia and aims to provide support for social marketers throughout the country and act as a central resource for those engaged in, or interested in, social marketing practice and research.
Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.
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