Free Resources

Become an AASM member

Join the AASM

AASM Hubs

The AASM has local hub co-ordinators on the ground that organise knowledge-sharing and networking events. They represent your opportunity to get involved on a regular basis. Let them know what you’d like and ask how you can get involved. For more information, simply click on your nearest hub, and we’ll put you in touch with the right person.

Queensland New South Wales Victoria Western Australia New Zealand

Associations

International Social Marketing Association http://www.i-socialmarketing.org/
European Social Marketing Association http://www.europeansocialmarketing.org/
Social Marketing Association of North America https://smana.org

Blogs

Government

Centers for Disease Control and Prevention

Market Research

Websites

Tools

Journals

Note – AASM members have free access to Journal of Social Marketing, and discounted access to Social Marketing Quarterly. Login to the AASM website and access the journals here: http://www.aasm.org.au/journals/

Calls for papers

We regularly promote calls for papers for journals publishing work in social marketing in our e-newsletter. You can sign up for the e-newsletter on the AASM website front page.

Training

AASM in association with Social Marketing @ Griffith currently offers a Social Marketing Masterclass. The Masterclass is a one day event that provides interactive hands on learning, with a focus on understanding and applying core social marketing principles. We also feature the latest social marketing trends, methodologies and case studies. The content covers key aspects of developing a social marketing plan, presented by two of Australia’s leading behaviour change experts – Sharyn Rundle-Thiele and Joy Parkinson. Attendees benefit from research/audience insight; case studies/lessons learnt and interactive workshop sessions. In addition, experienced practitioners present case studies that share their latest work and tips for success. If you think you, or your organisation would benefit from a Masterclass event where you are, please do contact us: aasmaus@gmail.com

The AASM is a co-host of the 1^st Customer Vulnerability Symposium held 28^th April 2023 in Melbourne with RMIT and BEST Centre QUT. In line with the event, AASM will upload progressive resources on understanding customers who experience vulnerability.

OPEN ACCESS JOURNALS ON VULNERABILITY

Graham Scambler (2019) Dimensions of vulnerability salient for health: a sociological approach, Society, Health & Vulnerability, 10:1, DOI: 1080/20021518.2018.1557467

https://www.tandfonline.com/doi/full/10.1080/20021518.2018.1557467?src=

Hill, Ronald and Sharma, Eesha, Consumer Vulnerability (March 5, 2020). Hill, Ronald & Sharma, Eesha. Consumer Vulnerability. Journal of Consumer Psychology (Forthcoming). Available at SSRN: https://ssrn.com/abstract=3549590

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3549590

Laranjeira C, Piaça I, Vinagre H, Vaz AR, Ferreira S, Cordeiro L, Querido A. Vulnerability through the Eyes of People Attended by a Portuguese Community-Based Association: A Thematic Analysis. Healthcare. 2022; 10(10):1819. https://doi.org/10.3390/healthcare10101819

https://www.mdpi.com/2227-9032/10/10/1819

Smith, J.A. and Judd, J. (2020), COVID-19: Vulnerability and the power of privilege in a pandemic. Health Promot J Austral, 31: 158-160. https://doi.org/10.1002/hpja.333

https://onlinelibrary.wiley.com/doi/full/10.1002/hpja.333

Vulnerability in Research: Basic Ethical Concepts and General Approach to Review

Bruce G. Gordon Ochsner Journal Mar 2020, 20 (1) 34-38; DOI: 10.31486/toj.19.0079

https://www.ochsnerjournal.org/content/20/1/34

Duarte, P., Linardi , MA., Domingues , HS. and Silva, SC. (2023), Consumer vulnerability and well-being across contexts: Implications for international businesses. Heliyon 9(3); https://doi.org/10.1016/j.heliyon.2023.e14612.

https://www.sciencedirect.com/science/article/pii/S2405844023018194

Russell-Bennett, R., Kelly, N., Letheren, K., & Chell, K. (2023). The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability. International Journal of Market Research, 65(2–3), 167–182. https://doi.org/10.1177/14707853231151605

https://journals.sagepub.com/doi/full/10.1177/14707853231151605

Munari, S. C., Wilson, A. N., Blow, N. J., Homer, C. S., & Ward, J. E. (2021). Rethinking the use of ‘vulnerable’. Australian and New Zealand journal of public health.

Free Resources

Become an AASM member

AASM Hubs

Associations

Blogs

Government

Market Research

Websites

Tools

Journals

Calls for papers

Training

The AASM is a co-host of the 1^st Customer Vulnerability Symposium held 28^th April 2023 in Melbourne with RMIT and BEST Centre QUT. In line with the event, AASM will upload progressive resources on understanding customers who experience vulnerability.

OPEN ACCESS JOURNALS ON VULNERABILITY

Graham Scambler (2019) Dimensions of vulnerability salient for health: a sociological approach, Society, Health & Vulnerability, 10:1, DOI: 1080/20021518.2018.1557467

https://www.tandfonline.com/doi/full/10.1080/20021518.2018.1557467?src=

Hill, Ronald and Sharma, Eesha, Consumer Vulnerability (March 5, 2020). Hill, Ronald & Sharma, Eesha. Consumer Vulnerability. Journal of Consumer Psychology (Forthcoming). Available at SSRN: https://ssrn.com/abstract=3549590

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3549590

Laranjeira C, Piaça I, Vinagre H, Vaz AR, Ferreira S, Cordeiro L, Querido A. Vulnerability through the Eyes of People Attended by a Portuguese Community-Based Association: A Thematic Analysis. Healthcare. 2022; 10(10):1819. https://doi.org/10.3390/healthcare10101819

https://www.mdpi.com/2227-9032/10/10/1819

Smith, J.A. and Judd, J. (2020), COVID-19: Vulnerability and the power of privilege in a pandemic. Health Promot J Austral, 31: 158-160. https://doi.org/10.1002/hpja.333

https://onlinelibrary.wiley.com/doi/full/10.1002/hpja.333

Vulnerability in Research: Basic Ethical Concepts and General Approach to Review

Bruce G. Gordon Ochsner Journal Mar 2020, 20 (1) 34-38; DOI: 10.31486/toj.19.0079

https://www.ochsnerjournal.org/content/20/1/34

Duarte, P., Linardi , MA., Domingues , HS. and Silva, SC. (2023), Consumer vulnerability and well-being across contexts: Implications for international businesses. Heliyon 9(3); https://doi.org/10.1016/j.heliyon.2023.e14612.

https://www.sciencedirect.com/science/article/pii/S2405844023018194

Russell-Bennett, R., Kelly, N., Letheren, K., & Chell, K. (2023). The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability. International Journal of Market Research, 65(2–3), 167–182. https://doi.org/10.1177/14707853231151605

https://journals.sagepub.com/doi/full/10.1177/14707853231151605

Munari, S. C., Wilson, A. N., Blow, N. J., Homer, C. S., & Ward, J. E. (2021). Rethinking the use of ‘vulnerable’. Australian and New Zealand journal of public health.

https://opus.lib.uts.edu.au/bitstream/10453/152118/2/1753-6405.13098.pdf

Free Resources

Become an AASM member

AASM Hubs

Associations

Blogs

Government

Market Research

Websites

Tools

Journals

Calls for papers

Training

The AASM is a co-host of the 1st Customer Vulnerability Symposium held 28th April 2023 in Melbourne with RMIT and BEST Centre QUT. In line with the event, AASM will upload progressive resources on understanding customers who experience vulnerability.

OPEN ACCESS JOURNALS ON VULNERABILITY

Graham Scambler (2019) Dimensions of vulnerability salient for health: a sociological approach, Society, Health & Vulnerability, 10:1, DOI: 1080/20021518.2018.1557467

Hill, Ronald and Sharma, Eesha, Consumer Vulnerability (March 5, 2020). Hill, Ronald & Sharma, Eesha. Consumer Vulnerability. Journal of Consumer Psychology (Forthcoming). Available at SSRN: https://ssrn.com/abstract=3549590

Laranjeira C, Piaça I, Vinagre H, Vaz AR, Ferreira S, Cordeiro L, Querido A. Vulnerability through the Eyes of People Attended by a Portuguese Community-Based Association: A Thematic Analysis. Healthcare. 2022; 10(10):1819. https://doi.org/10.3390/healthcare10101819

Smith, J.A. and Judd, J. (2020), COVID-19: Vulnerability and the power of privilege in a pandemic. Health Promot J Austral, 31: 158-160. https://doi.org/10.1002/hpja.333

Vulnerability in Research: Basic Ethical Concepts and General Approach to Review

Bruce G. Gordon Ochsner Journal Mar 2020, 20 (1) 34-38; DOI: 10.31486/toj.19.0079

Duarte, P., Linardi , MA., Domingues , HS. and Silva, SC. (2023), Consumer vulnerability and well-being across contexts: Implications for international businesses. Heliyon 9(3); https://doi.org/10.1016/j.heliyon.2023.e14612.

Russell-Bennett, R., Kelly, N., Letheren, K., & Chell, K. (2023). The 5R Guidelines for a strengths-based approach to co-design with customers experiencing vulnerability. International Journal of Market Research, 65(2–3), 167–182. https://doi.org/10.1177/14707853231151605

Munari, S. C., Wilson, A. N., Blow, N. J., Homer, C. S., & Ward, J. E. (2021). Rethinking the use of ‘vulnerable’. Australian and New Zealand journal of public health.

Interested in Social Marketing?

Member Login

The AASM is a co-host of the 1^st Customer Vulnerability Symposium held 28^th April 2023 in Melbourne with RMIT and BEST Centre QUT. In line with the event, AASM will upload progressive resources on understanding customers who experience vulnerability.