• Australian Association of Social Marketing

    Leading behaviour change & social good


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2025 International Social Marketing Conference

14 – 15 May 2025

The Call for Papers for the 2025 International Social Marketing Conference is now open! Extended until 21 November 2024. Hosted by the Faculty of Business, Government and Law at the University of Canberra, the conference organisers are inviting both Academic Submissions and Practitioner Case Studies. Templates for both submission types are available.

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Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefits individuals and communities for the greater social good.

The Australian Association of Social Marketing is an independent, volunteer based organisation. It is the peak body representing social marketers in Australia and aims to provide support for social marketers throughout the country and act as a central resource for those engaged in, or interested in, social marketing practice and research.

Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.

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The peak body of social marketers in Australia.

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