Member Benefits
Members are given preferential rates and discounts to leading events and conferences such as the International Social Marketing Conference.
Free Resources
Members are given free access to the Journal of Social Marketing. The journal publishes rigorous research showcasing best practice and research in the field.
Upcoming Events
AASM holds regular local events which provides members with the opportunity to network with local and international academic and practising Social Marketers.
Welcome to the Australian Association of Social Marketing
Join the AASM Management Committee
Meet Dr Tim Antric: A key member of the AASM Management Committee
Meet Dr Kim Feddema: A key member of the AASM Management Committee
North American Social Marketing Conference 2024 – A Dose of Hope: Uniting Minds and Inspiring Change
2025 International Social Marketing Conference
14 – 15 May 2025
The Call for Papers for the 2025 International Social Marketing Conference is now open! Extended until 21 November 2024. Hosted by the Faculty of Business, Government and Law at the University of Canberra, the conference organisers are inviting both Academic Submissions and Practitioner Case Studies. Templates for both submission types are available.
Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefits individuals and communities for the greater social good.
The Australian Association of Social Marketing is an independent, volunteer based organisation. It is the peak body representing social marketers in Australia and aims to provide support for social marketers throughout the country and act as a central resource for those engaged in, or interested in, social marketing practice and research.
Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable.
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