Conference Theme – Social Marketing in the Age of Disruption

The field of social marketing is constantly evolving due to a number of disruptive forces; technological advancements, changing consumer behaviour, regulatory changes, shifting economic conditions, changing societal and cultural values.  These disruptive forces can be described as volatile, uncertain, complex and ambiguous (VUCA) and represent both challenges and opportunities as they reshape the landscape of social marketing. By understanding and adapting to these factors, social marketers can develop effective strategies to drive positive behaviour change and achieve lasting impact.

The international Social Marketing (ISM) conference will address the multifaceted nature of social marketing in the age of disruption, exploring how to effectively influence behaviours within the ecosystem and promote social good in a rapidly changing world. Participants will learn about the latest trends, science, best practices, and challenges in the field, with a focus on harnessing the power of emerging technologies and innovative approaches to achieve lasting impact.

Conference format

The conference will be offered in hybrid format with in-person and online tickets. There will be keynote sessions, panels, workshops and track sessions with peer-reviewed papers presented by academics and practitioners.  The conference awards dinner will be held on the final night.

Please submit your paper before 21 October 2024. Extended until 21 November 2024.

Who should attend

By bringing together experts from various fields, this conference will provide valuable insights and foster collaboration to address pressing social issues and promote positive behaviour change in the age of disruption.

For enquiries contact us on ismc2025@canberra.edu.au

Welcome BBQ

The Welcome BBQ and registration on the first evening will be hosted at the University of Canberra. Details to come.

Conference Venue

The main two days of the conference will be held at QT Canberra, 1 London Circuit, Canberra City.  This boutique hotel and conference venue is ideally located in central Canberra, on the shores of Lake Burley Griffin within walking distance to the National institutions. Free WiFi is available throughout the hotel, while the concierge team offers quality service. There is a special conference rate of $229 per room per night.  Click here to make a booking.

About University of Canberra

Dynamic and vibrant, the University of Canberra (UC) is embedded deep in the soul of Canberra, the Australian capital. Canberra is a place where ideas are born, creativity is explored and opportunity is created (UC Website).

The University of Canberra is focused on employability outcomes for graduates, and the Canberra Business School, who is hosting the conference, has been recognised as having best career outcomes for graduates. Notably for social marketers, the University of Canberra has been ranked in the top 5 Universities in the world for reducing inequities (THE Impact Rankins 2023). The University of Canberra has also ranked fifth in Australia in the worldwide Times Higher Education Young Universities Rankings (2023) and number one in the ACT for full time employment and social equity (GUG 2024).

About Canberra

We are excited to welcome you to Canberra for the International Social Marketing Conference (ISMC). We believe Canberra is an ideal city to host you in – the home of policy making and implementing! Stay on for a weekend while you’re here and enjoy the vibrant city. Check out Visit Canberra for more information about Canberra and to download guides to Canberra. 

If you’re flying in to Canberra, the airport is only a short distance from the city – usually about 12 minutes drive.