International Social Marketing Conference 2025

8.30am — 9.00am Coffee on arrival & registration

9.00am — 10.30am Welcome and keynote 1: Thriving in a VUCA World: Insights and Strategies for Social Marketers

10.30am — 11.00am Morning tea

11.00am — 12.30pm Concurrent session 1 Academic and practitioner presentations

12.30pm — 1.30pm Lunch

1.30pm — 3.00pm Concurrent session 2 Academic and practitioner presentations

3.00pm — 3.30pm Afternoon tea

3.30pm — 4.30pm Concurrent session 3 Academic and practitioner presentations

4.30pm — 5.00pm Panel 1: Are AI tools a replacement for humans in evaluating behaviour change programs/campaigns?

Evening free

8.30am — 9.00am Coffee on arrival & registration

9.00am — 10.30am Panel 2: Social marketing ecosystems in the age of disruption: how might we use social marketing to disrupt under-performing systems and market failure?

Keynote 2: TBA

10.30am — 11.00am Morning tea

11.00am — 12.30pm Concurrent session 4 Academic and practitioner presentations

12.30pm — 1.30pm Lunch

1.30pm — 3.00pm Concurrent session 5 Academic and practitioner presentations

3.00pm — 3.30pm Afternoon tea

3.30pm — 4.30pm Workshops: (1) AI Acceleration for Impact: From Academic Productivity to Behavioural Interventions, (2) How to safeguard against disruptive events: building a resilience framework into organisational / collective capabilities

4.30pm — 5.00pm Closing session

6.30pm for 7pm Awards dinner