Professor Rebekah Russell-Bennett

Professor Rebekah Russell-Bennett, Advisory Sub-Committee Board Member

Professor Rebekah Russell-Bennett is the co-director of the QUT Centre for Behavioural Economics, Society and Technology (BEST Centre).  Her research draws on behaviour change frameworks where she uses technology to create scalable, cost-effective yet tailored solutions for social problem. She is a global leader in the scholarship and impact of social marketing as a behaviour change approach.  Her submissions to the Queensland parliament in 2015 and 2016 on behaviour change approaches has assisted in shaping policy within the Queensland Department of Health. Rebekah has more than 300 peer-reviewed publications and was the The Australian’s 2019 top researcher in the field of Marketing as a result her work in social marketing. Rebekah is the also program leader of the Services Thinking for Social Problems research group at QUT and has undertaken Category 1, 2 and 3 funded research in excess of $20m.  Rebekah’s work is primarily in the area of energy consumption and preventative health behaviours with funded projects from state and federal government agencies, non-profit organisations and commercial organisations. Rebekah is also the Training Director of the recently funded ARC industrial Transformation Training Centre (ITTA) for Behavioural Insights for Technology Adoption (BITA).