Luke van der Beeke


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Luke van der Beeke

Luke is the Founder and Managing Director of The Behaviour Change Collaborative, a values-driven social enterprise that works collaboratively to influence behaviours, improve lives and deliver positive social change. He’s an Adjunct Research Fellow at Curtin University (Public Health) and Griffith University (Social Marketing), and a Fellow of both the Australian Marketing Institute and the Royal Society for Public Health.

Luke has over 25 years behaviour change marketing and communications experience and has also worked as a journalist and freelancer for publications including The West Australian newspaper and The Independent Newspaper (Dhaka).

He’s a former Director of The National Social Marketing Centre (UK) and has delivered social marketing and change programs, training and strategic advice to government, non-profit and private sector organisations in Australia and New Zealand, the UK and Europe, North America, Asia and the Pacific.

He’s worked across a broad range of sectors including public health, alcohol and other drugs, transport, disability services, sport and recreation, suicide prevention, the environment, finance, social services and public safety.

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