History of AASM

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The AASM commenced in 2009 after discussion amongst the Australian Social Marketing academics attending the 2009 International Nonprofit and Social Marketing conference – INSM (now known as the International Social Marketing conference – ISM).

An interim executive was appointed in late 2010 with Susan Dann as the Acting President, Rebekah Russell-Bennett as the Acting Vice-President and Sharyn Rundle-Thiele as the Acting Treasurer and 35 founding members joined the association.

Rebekah Russell-Bennett was the inaugural elected President in 2011 with Lelde McCoy elected as Vice-President.

Past and Present executives:

  • 2009 Acting executives: President – Prof. Susan Dann (Australian Catholic University), Vice-President – Dr Rebekah Russell-Bennett (Queensland University of Technology), Treasurer – Dr Sharyn Rundle-Thiele (Griffith University), Company Secretary – Dr Wayne Binney (Deakin University)
  • 2011 Inaugural elected executives: President – Prof. Rebekah Russell-Bennett (Queensland University of Technology), Vice-President – Lelde McCoy (The Reputation Group), Treasurer – Assoc. Prof Sharyn Rundle-Thiele (Griffith University), Company Secretary – Dr Wayne Binney (Deakin University)
  • 2014 Elected executives: President –Prof. Ross Gordon (Macquarie University), Vice-President – Lelde McCoy (The Reputation Group), Treasurer – Kevin Luten (Behaviour Design Works), Company Secretary – Dr Cheryl Leo (Murdoch University)
  • 2021 Elected executives: President – Dr Cheryl Leo (Murdoch University), Vice-President – Assoc. Prof Joy Parkinson (Griffith University), Treasurer – Luke van der Beeke (The Behaviour Change Collaborative) Company Secretary – (NA)
  • 2023 Elected executives: President – Dr Nadia Zainuddin (University of Wollongong), Treasurer – Kim Feddema (Edith Cowan University)

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