The AASM has issued a White Paper to explore the potential of an Asia-Pacific social marketing association. This paper sets out a proposal to establish a social marketing association for the Asia-Pacific region. The paper is an initiative of the Australian Association for Social Marketing (AASM), and sets out proposed governance and structure, geographic area, cost modelling, and member benefits for a possible Asia-Pacific Social Marketing Association.

The AASM is seeking views on this white paper from both member and non-member social marketers living in the Asia-Pacific region.

The White Paper can be viewed here >

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