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Tracey has more than 20 years’ experience working in social marketing and behaviour change communications in New Zealand and Australia. She has worked on programmes across a range of topics, including financial literacy, family violence prevention, injury prevention, alcohol moderation, sexual health, biosecurity, smoking cessation, water safety, conservation, mental health, child protection and road safety.
She is known for her focus on strategic approaches to social marketing programme planning, as well as best practice in public sector commissioning and upstream approaches.
Tracey was founding Chair of the New Zealand Social Marketing Network, and is a Fellow of the Public Relations Institute of New Zealand. These days her focus is on governance, serving as the Chair of the Wellington Regional Economic Development Agency, and on the Boards of the Digital Media Trust, the Wellington Regional Stadium Trust, Whānau Āwhina Plunket, and WELLfed. She is a co-founder of social enterprise The Good Registry.
Tracey’s published work includes a chapter on the State and Social Marketing in a 2020 Public Service Association book, and a case study on the Campaign for Action on Family Violence was published in the UK Social Marketing Case Book (Sage Publishing). She has also been featured in the ethics section of An Introduction to Public Relations and Communication Management, published by Oxford University Press. She has presented at World Social Marketing Conferences in Brighton, Dublin, Sydney and Washington DC.