Tracey has 20 years’ experience working in social marketing and behaviour change communications in New Zealand and Australia. She has worked on programmes across a range of topics, including financial literacy, family violence prevention, injury prevention, alcohol moderation, sexual health, biosecurity, smoking cessation, water safety, conservation, mental health, child protection and road safety.
She is known for her focus on strategic approaches to social marketing programme planning, and for her interest in research and evaluation.
Tracey is the Chair of New Zealand’s Social Marketing Network, a Fellow of the Public Relations Institute of New Zealand, and a member of the Global Women network.
Tracey’s case study on the Campaign for Action on Family Violence was published in the UK Social Marketing Case Book, by Sage Publishing. She has also been featured in the ethics section of An Introduction to Public Relations and Communication Management, published by Oxford University Press. She has presented at World Social Marketing Conferences in Brighton, Dublin, Sydney and Washington DC, and was a keynote speaker at the recent iSMC in Wollongong.