Gauri Laud

Gauri Laud, Secretary and Tasmanian Hub Coordinator

Dr Laud is a Senior Lecturer and Researcher in Services Marketing at the University of Tasmania, College of Business and Economics. Her research focuses on the nexus of services and social marketing and contributes to areas of transformative service research, social marketing and consumer and community well-being. Dr Laud has successfully led multiple high-impact research projects exploring the impact of co-designing service processes for consumer and collective well-being (e.g., service system well-being scale to measure collective well-being); and alleviating vulnerability among differently-abled service users (e.g., identifying interventions to reduce service exclusion). Dr Laud actively collaborates with local, international industry and community partners to ensure her research outcomes reach its end-users to meaningfully contribute to their well-being goals.