Dr Gauri Laud

Dr. Gauri Laud is a Senior Lecturer at the University of Western Australia, Perth. She has served as the Chief Investigator for the Care Worker Archetype project, which focuses on enhancing the well-being of care economy workers in Australia. Dr. Laud’s research spans systems thinking, behavioural interventions to alleviate individual vulnerability, technology integration in services, and value co-creation within service systems for societal well-being. She has successfully led multiple research projects in collaboration with industry and community organizations across Australia and the Asia-Pacific region. An internationally recognized scholar in services marketing, Dr. Laud’s work is highly regarded in the field. Her research has been published in prestigious academic journals, including the Journal of Marketing, European Journal of Marketing, Journal of Service Management, Journal of Service Theory and Practice, Journal of Services Marketing, and Marketing Theory, among others.