Joy Parkinson is a Senior Lecturer in Marketing at Griffith University, and is a researcher working at the Social Marketing @ Griffith research centre. Her research focuses on the adoption and maintenance of pro-social behaviours over time across a range of social marketing contexts including obesity-related behaviours such as breastfeeding, food choice and physical activity, alcohol use, and new technology use to deliver social marketing services. She has presented her work both nationally and internationally and has published in a variety of academic marketing and health journals. Joy also has over 10 years experience in direct marketing and ran her own fashion business for 15 years. She has a Bachelor of Business in marketing and a Bachelor of Business with Honours in Social Marketing from Queensland University of Technology.