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Dr Stephen Dann is a Senior Lecturer in the Research School of Management, College of Business and Economics at the Australian National University. He has been recognized as one of world’s senior social marketing researchers by the National Centre for Social Marketing (UK) at the World Social Marketing Conference in 2008. He is a Senior Fellow of the Higher Education Academy (UK), and recipient of the Australian and New Zealand Marketing Academy Conference Emerging Educator award (2010), the College of Business and Economics Education Innovation award (2010) and the Australian National University Vice Chancellor’s Citation for Outstanding Contribution to Student Learning (2011). His research work has been published in Marketing Theory, Social Marketing Quarterly, and Journal of Business Research. In practice, he has consulted to alcohol harm reduction campaigns, mental health support and suicide awareness campaigns. He is also well versed in social media, internet marketing, and has research interest in the Twitter communication styles and social media presence of Australian state and federal politicians during election campaign periods.