NSW Hub Lead
Nadia Zainuddin is a lecturer and researcher at the University of Wollongong in New South Wales and is a member of the university’s Centre for Research in Socially Responsible Marketing. Her PhD in social marketing was awarded by the Queensland University of Technology. Her research interests lie predominantly in the area of health services, with a specialised focus on customer value creation. She has worked, and continues to work, with industry collaborators such as BreastScreen Queensland, and the Australian Red Cross Blood Service.