Associate Professor Lukas Parker

Victoria Hub and Webinar Co-ordinator

Associate Professor Lukas Parker is based at the School of Media and Communication at RMIT University, Melbourne. He is the leader of 3C – Communication and Change Co-Lab – and is a member and project leader at the Fight Food Waste Cooperative Research Centre. Lukas is a social marketing and advertising scholar whose research sits at the nexus of behaviour change, communicating health and digital advertising. Leading teams of researchers, his research addresses pressing social problems related to health and sustainability. He has over fifty peer-reviewed publications, including influential co-authored books Social Marketing and Advertising in the Age of Social Media (2020) and Social Marketing and Behaviour Change: Models, theory and applications (2014), which guide social marketing practitioners and scholars. Associate Professor Parker’s highly applied research has informed and assessed social and behaviour change communication campaigns and government policy. His recent government and industry partners include VicHealth, Football Victoria, Sustainability Victoria, Woolworths, the Department of Families Fairness and Housing (Victoria) and the Australian Securities and Investments Commission (ASIC).