Conference workshops
Workshop 1
AI Acceleration for Impact: From Academic Productivity to Behavioural Interventions
Facilitators: Associate Professor Kate Letheren and Dr Ryan Payne [Click here for biographies]
This workshop explores the dual potential of AI in social marketing—both as a tool for enhancing academic productivity and as a powerful mechanism for designing behavioural interventions. The workshop will cover critical topics including using AI to streamline research processes and tasks, while simultaneously examining how to design AI systems that effectively and ethically nudge end-user behaviours. Participants will experience demonstrations of practical AI tools that support academics in their work, alongside explorations of how AI chatbots, Large Language Models (LLMs), social media algorithms, and embodied assistants like Temi can be configured to create meaningful behavioural change amongst target audiences. This workshop bridges the gap between improving our own efficiency as researchers and leveraging those same technologies to maximise social impact through our interventions.
Who Should Attend?
- Social marketers looking to both use AI personally and design AI-driven interventions
- Academics seeking a balanced approach to technology adoption and deployment
- Anyone interested in the ethical considerations of AI use across the research-to-practice spectrum
Who Should Attend?
- Practioners
- Policymakers and public sector professionals
Workshop 2: How to safeguard against disruptive events: building a resilience framework into organisational/collective capabilities
Facilitators: Dr Nadia Zainuddin and Carolyn Loton [Click here for biographies]
This workshop will problematise current policy framings promoting resilience as a response to disruption which ultimately transfers responsibility onto the consumer. The current political discourse on resilience raises questions about the way that high risk environments, uncertain futures, and disruptive events are framed as largely inevitable, reinforcing ideas that governments are unable or unwilling to take steps to provide greater ontological security for their citizens. The workshop will cover critical topics, including key principles, implications and practical tool. The workshop features a new conceptual framework that is relational, communitarian, perpetual, reconstitutional, and incorporates the politics of consumer resilience. Participants will explore this new framework to understand how to apply the component parts to their own context.
* This workshop is based on the research project, “Consumer resilience in the face of disruptive events: climate change and the cost-of-living crisis” and was the top project funded by the inaugural AMI-ANZMAC Applied Research Grant scheme.
Who Should Attend?
- Practioners
- Policymakers and public sector professionals